The goals of proHolz / Holzinformation are the greater use of the regional, sustainable and renewable resource timber and therefore the increase in added value in timber industry.

These objectives are reached by:
- Marketing und image-related activities regarding the general public
- Provision of information and advice to experts and political decision makers
- Creation and maintenance of platforms and networks
- Promotion of local wood, wood materials, products and applications in export markets
- Communication and development work for innovations in technology and architecture
- Promotion of Education


Members of proHolz:
- association of the Austrian wood industry
- the bodies of wood and building material trade
- forest departments of the Austrian Chambers of Agriculture
- Guild of carpenters
- Guild of joiners
- regional governments
- further promoting members